Thursday, December 16, 2010

Bb Guns With A Clip And Blowback

Farmers Market helps provide food of the citizens through plazas and shops

wholesale channel in 2010 peasant farmers in the Midwest continued to market their products fresh, quality and fair price.


addition to face farmers' markets, 250 farm families in the Midwest market their products in market places and shops. The initiative, developed under the perspective of fair trade and food sovereignty, is possible thanks to six years of effort by farmers' organizations, to the accompaniment of ILSA and the support of the Economic Development Secretariat of Bogota and Oxfam Great Britain .

Farmers Market is a proposal led by the Committee for Peasant and Community Advocacy, accompanied by ILSA, which is part of the Supply Master Plan Food and Food Security in Bogotá.


Panorama of places in the capital diagnosis

According to the marketing strategy of Farmers Markets, Bogotá has 48 marketplaces. This channel is responsible for about 6% of food consumption in the city.
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The other channel is made up about 860 stores. They work by product line, among which are the following: 300 specialty stores fruver, 130 eggs, 150 chicken, 150, 130, dairy and beef, which allocated 4.4% of Total food consumed by the city.

The channel consists of traditional marketplaces remains an important market niche for the peasant economy, as despite having a strong competition, plays a social role similar to that of local shops, to which goes a number of customers.


specialty channel distribution fruver is demanding self-service formats in quality, price and performance. Farmers Market is important to keep these criteria to continue providing them with products of our land.

Farmers Markets in the wholesale channel

Since 2007, Farmers Market provides food five public market places in the city: Fontibón, Kennedy, Restrepo, Santander and Trinidad Galán. In these places will sell products weekly, continuously. In addition, there are more than one hundred fruver fixed points and corner stores. Between March and October this year, farmers' markets in this channel sold 213,724 pounds of food, equivalent to 172 million pesos in revenue to the rural economy.

Wilson Barrios, marketing team

Most products are sold in pre-sales. Others are offered by the marketing team Farmers Markets. Barrios Wilson is part of this team. States that "transportation is the bottleneck of the market", since most producers have to cover high costs to bring their own food. Other producers, like those of the College have the support of the municipal government, which has provided a vehicle in which food is brought.


Producers participating farmers in nine municipalities with their products in this channel, four of whom are constantly making three trips per week. As a result, the inhabitants of the capital have access to foods such as avocado, squash, banana, peach, orange, papaya and banana, from Boyacá, Cundinamarca, Meta and Tolima.

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